Why Photography? My Story.

I’ve spent the last year having a third-life crisis. Not sure if that is a real term, but I’m not quite at a quarter or mid-life yet. I also had a birthday a few weeks ago. I’m officially in my 30’s with an amazing husband, two crazy wild wonderful young boys, and a cat. While I was pregnant with my youngest son last year, I decided it was time to figure out what I really wanted to do.

Dallas Lifestyle Photographer Erica Grandin Photography

I am a mom, wife, daughter, sister, friend… but I have also been a creative, designer, marketer, teacher, and manager. Last year, I left my full-time job and spent the next few months searching. I looked at corporate jobs, advertising firms, event departments, design agencies… nothing really made me excited to leave my boys at home and go back to work. But here’s the thing – I really wanted to be working.

If you could do anything in the world, what would it be?

For me, photography has always been a creative outlet that I do for fun. I have had amazing opportunities to travel the world and photography allowed me to capture those memories. I have worked in creative industries and photography has been able to support those projects and campaigns. I have been a part of planning big events and documenting client experiences. I have a family and time is going by crazy fast. Photography gives me a way to remember these days. It has always been a part of everything I do. When I finally asked myself – if I could be anything in the world, what would I be? I would be a photographer.

Photographing Michigan Football Games from the Sideline, 2008

I think I’ve really known that since I was 14 years old with my first digital point and shoot camera. Then I had my senior photos taken in high school and when I met the photographer I thought “Wow, this is really her job? That’s amazing.”

Going into college, my dream job was to work for National Geographic somehow combining travel, being a photographer, and graphic design. Maybe I would design my own layouts with my own photos? Who knows. I enrolled in photography and design classes at the University of Michigan School of Art & Design. I was even able to learn film photography while studying abroad in London. Then I turned my focus more to graphic design and marketing as I started my career. Don’t get me wrong – I love design and I loved my work for the last 9 years. But now is the time – If I could do anything in the world, what would it be?

Black and White Film Photography Class While Studying in London, 2010

Photos are important. They allow us to look back and remember a feeling, a time, a moment. As a mom, I now know just how fast time goes by. We don’t want to miss any of it. I want to help capture family moments, especially young families with littles who are growing up way too fast. Authentic emotion that you will look back on and smile, or miss. Laughter, joy, jumping, fun, personality, connection. That’s what we are going for. Photographs to help remember these moments forever. 

I can’t wait to work with clients and hear their stories, because every family has its own story. My job is to capture that. Not the perfect image we think the world wants to see, but the authentic moments. Does this sound like fun? Let’s chat more.

Lifestyle photographer of Dad and Kids playing together in Dallas, Texas

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